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Improve Your Social Media Marketing

Using social media as part of your marketing arsenal is not just smart; in today’s landscape, it’s necessary.But true, valuable social media marketing takes more than just an established Facebook page or occasional tweet. To see real results, it involves a strategy and tactics. Get more value from your social media efforts—and focus your efforts into more prosperous directions—with the following five tips.

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The Easiest Way To Make Your Content Dominate On Social Media

Chances are you spend a significant amount of time producing your content. You dwell on the points you want to get across, you outline your content in a way that’s easily digestible, and you hit “publish.”Then… radio silence.One of the most important aspects of successful social media marketing is the promotion of the post — and to get your content shared, you need to understand your audience.Who shares your content? What triggers them to share this content? How do you inspire your audience to take action?

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Callitics launches a new website, News Meme, where users can meme the internet.

Callitics, LLC starts 2015 off with diversification. The first offering is News Meme, a new filter for internet content.At News Meme users take their favorite internet content and create memes based upon it. Readers of News Meme click on other memes to see what internet content inspired it. Other than creating memes from internet content, users vote on them, and share them on social media."It's a new way to push traffic around," says Tom Howard, founder of Callitics. "It's fun. Our first app was too serious. We're taking what we learned from la

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Social Media Versus Social Networking as a Content Marketing Strategy

Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities. Social network marketing is pushing around your friends, family, and the hundreds of other people you do NOT know, but have befriended so it looks like you know a lot of people.I hear the two terms, Social Media and Social Networks, used interchangeably. But that does NOT make them the same. Nor should they be thought of as the same animal.

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Content Marketing: 9 Ideas to Improve Your Blog

Keeping your blog interesting and updated is important if you want visitors coming back to your website. Here are nine ideas to help you improve your blog.

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5 Popular Web Clipping Software Platforms

Web clipping platforms are a convenient way to save content for sharing social updates or when conducting research for blog posts. They are designed to store information such as text, links, and images.Web clipping platforms provide a single location where information can be archived for later reference. The platforms are easy to use and provide greater functionality than browser-based bookmarking applications.Here are five popular web clipping software platforms.

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10 Compelling Ways to Promote Your Blog

What do you do to ensure that your blog content gets the attention it deserves?  Sharing relevant, engaging and information-rich content on your

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Increasing Blog Traffic: 5 Easy Ideas

Romeo understands the importants of a great , appropriate picture for every blog post!! Blogging is a critical part of most social media marketing

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Content farm won't save HMS Yahoo! from sinking

Yahoo!'s move into content farming with the launch of its Contributor Network may bring eyeballs through search and social networks but its unlikely to stop it from sinking further into irrelevance, argues Mic Wright

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Campaigns with network appeal

There was a time when reaching your target market with a clear message was enough to sell products. Now brands need to create campaigns that have network appeal. This means creating ideas that can be shared in multiple iterations to fit within the audience's ever changing world. But where do these ideas come from, how do you plan them and who should be creating them? Is there a formula for creating campaigns with network appeal?Getting people to share your brand or campaign with their network is about two things happening together: creating an

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Pinterest Drives Major Traffic for Retailers

Social content curation site Pinterest is one of the fastest movers in cyberspace over the last few months, rising quickly through the ranks to become a vital traffic driver for online retailers. Check out this infographic from Monetate to see why.

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Content Curation Tools for B2B Marketing

Sponsor Post Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process. It was actually worse than pulling teeth because most of the time we [...]

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