The rise of social media platforms like Facebook, Twitter and others means businesses run the risk of irritating customers, who are becoming used to the instant contact such platforms provide, if they don’t adequately respond to their requests and complaints, according to a report from IT research firm Gartner.By 2014, organizations refusing to participate in customer-based social media would face the same level of wrath as those that ignore today's basic expectation of responding to customer emails and phone calls, Gartner predicts.
economictimes.indiatimes.com/news/news-by-company/corporate-...According to analyst firm Gartner, the adoption of social applications by sales, marketing and customer service departments continues to grow rapidly but by the end of 2012.
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