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Analytics boost social marketing efforts

With dozens of social marketing venues for its divisions and subdivisions, General Electric still retains central oversight, largely through its use of analytics.As new platforms rise and fall, Paul Marcum, director of global digital marketing and programming at GE, keeps a close watch, game to test-drive their effectiveness. But he's just as willing to move on if the venue doesn't attract the desired audience. For instance, the company let its Foursquare presence go when it realized the platform was not a match for GE's marketing needs.With br

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Pinning The Competition: Pinterest’s Four-Digit Growth Is Tops Of 2012

The big three sites (Facebook, Twitter, LinkedIn) are about to become the big four. Pinterest is here to stay and was the clear cut winner in Nielsen's 2012 Social Media Report. Pinterest showed the most growth year-over-year for social desktop usage, social web usage and social app usage.

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Social Media Bubble Update: Is LinkedIn The Next Shoe To Drop?

I have discussed a sampling of just a few of the recent social media stock disasters, but there has been one company that has, so far, escaped the wrath of gravity: LinkedIn (LNKD). After doubling in price from January 2012 until its recent peak in September, LinkedIn is being lauded by the investment community as the one public social media company that has its "act together." As such, a portion of the prior hype that was being projected on former high-flying social media companies, such as Facebook and Groupon, has recently been transferred t

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Online Marketing Strategies for Small Business

Analyzing your online marketing campaign? Here’s a way to beat the confusion and keep your sanity while seeing outcomes in internet marketing strategy.

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5 ways to make it in a social media world

The world is full of people trying to tweet, like and link their way to prosperity. Years from now, we'll all look back at how much time everyone wasted trying to get ahead with social media and think, that was a real "fools rush in" moment.In case you don't get the reference, it means this: nobody ever got anywhere by doing what everyone else is doing. Nobody. And that includes you.Not to burst your bubble, but look at it this way. Everyone who lost their shirts chasing loony valuations when the dot-com bubble burst would have loved to have go

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Facebook, Twitter, LinkedIn, Google+ Head Top 10 Social Networks

The social-network market expansion continued at its breakneck pace in 2011, led by Facebook and its massive assemblage of more than 800 million users worldwide. But Facebook isn't for everyone, or at least, it's not for everyone all the time. There are plenty of other information-sharing Websites in the social sea. There is LinkedIn for the business-minded and Google+ for those who grew tired of the current market leader and are looking for an alternative. There is Twitter for those who like to sound off to their friends in short bursts. There

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Internet Wars: Version 2.0

Is there another technology bubble in the making? This question has exercised the media and markets since the extraordinary post-IPO performance of LinkedIn, the social network for professionals. Social-sales aggregator Groupon has recently suggested that conventional valuation methods are obsolete and this has only reinforced parallels with the anything-goes internet IPOs of the early 2000s.Social-networking firms are commanding hefty valuations, but investors must distinguish between social utility networks, like Facebook or LinkedIn, and the

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