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Pinterest Narrows Ad Focus to Match Users’ Interest

Image bookmarking service Pinterest Inc. is scaling back the breadth of its advertising ambitions, focusing more on attracting dollars from retailers and consumer packaged-goods companies while de-emphasizing other marketing categories.In a September letter to ad buyers reviewed by The Wall Street Journal, the company said it would no longer offer hands-on support, such as consultation from sales executives, to marketers outside the core areas of retail and consumer goods.Such marketers can still buy ads on the site, but only through either a s

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Top 3 Social Media Marketing Trends in 2015

You’ve probably read a lot of lists talking about the social media marketing trends in 2015. This is different from all those lists, as it actually talks about the best marketing approaches in 2015 to successfully target audiences. So without further ado, let’s get started with the top 3 trends in social media marketing in 2015.

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