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Creating styles, making statements

ALONG with the rise in social media and the need for networking sites, visual bookmarking website Pinterest has been gaining popularity. Late last year it sent out a board called "Pinterest 100 for 2016", a "platform" featuring a collection of trending pins under the "popular" theme focusing on various aspects of life. Interior decor for the homestead was included.

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Social Media Marketing: Instagram, Pinterest and YouTube Trends to Watch in 2016

After predicting changes for Facebook and Twitter, we’ve decided to combine a few of the visual based social networks together.Looking at Instagram, Pinterest and Youtube, they all seem poised for an important year of growth and change.

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Pinterest Narrows Ad Focus to Match Users’ Interest

Image bookmarking service Pinterest Inc. is scaling back the breadth of its advertising ambitions, focusing more on attracting dollars from retailers and consumer packaged-goods companies while de-emphasizing other marketing categories.In a September letter to ad buyers reviewed by The Wall Street Journal, the company said it would no longer offer hands-on support, such as consultation from sales executives, to marketers outside the core areas of retail and consumer goods.Such marketers can still buy ads on the site, but only through either a s

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Pinterest surpasses 100 million users worldwide

Pinterest said Wednesday that more than 100 million people visit the social bookmarking site, revealing its user numbers publicly for the first time.Analysts, including the Internet analytics company comScore, had estimated that the site had more than 70 million users in April.Launched in 2010, Pinterest allows people to organize, save and share images so they can plan their dream wedding, remodel their homes, try a new recipe or more.

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How Facebook, Twitter, Instagram, Pinterest, Snapchat & Google Are Integrating Commerce On Their Platforms

2015 so far has been a stellar year for the social networking giants, in terms of releasing action oriented product features. This year social networks from Facebook to Pinterest, Instagram and Twitter, everyone is moving out of the mould of only engagement. Convincing advertisers and users that even commerce can happen on their platform is the new mantra.Listed below are various ways in which popular social networks are enabling commerce on their platforms.

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Pinterest shaking up social, search and shopping as bookmarking site celebrates 5th birthday

In its five short years of life, Pinterest has become 'the' place where brides-to-be create wish boards of wedding china photos and do-it-yourself home renovators bookmark shiny turquoise tiles for bathrooms. It's where people share ideas and ingenuity and get creatively inspired. And it's fueled a new way of searching for items that's even stolen traffic from tech giant Google.The San Francisco-based venture capital darling was recently valued at $11 billion. While its core audience has always been female, Pinterest says its popularity is grow

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Pinterest shaking up social, search and shopping as bookmarking site celebrates 5th birthday

In its five short years of life, Pinterest has become 'the' place where brides-to-be create wish boards of wedding china photos and do-it-yourself home renovators bookmark shiny turquoise tiles for bathrooms. It's where people share ideas and ingenuity and get creatively inspired. And it's fueled a new way of searching for items that's even stolen traffic from tech giant Google.The San Francisco-based venture capital darling was recently valued at $11 billion. While its core audience has always been female, Pinterest says its popularity is grow

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Pinterest Reaches $1 Billion Mark in Funding, Currently Valued at $11 Billion

Pinterest Inc., a visual bookmarking site, recently raised $367 million in their latest offering and is now valued at $11 billion. According to their recent offering report, they are still open to $211 million before they close at $578 million. Since 2009, Pinterest has raised about $764 million; they will surpass the $1 billion mark with the addition of this round's funding. The general audience on Pinterest comes from females ages 18-49, which makes up about 53% of the population. In recent years, the male audience has increased by 41% and th

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Pinterest Unveils New Tech to Become More Measurable

Now open for business with its new ad offering, Pinterest has taken the long-awaited step of making itself more measurable to brands.The four-year-old social-bookmarking company is opening up a business insights API, letting a small group of developers who build software for marketers tap into intelligence about how pins are performing across its network of 30 billion and counting of them. (API stands for application-programming interface and is a set of rules that allows third parties to interact with platforms and services.)It's the first tim

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Pinning The Competition: Pinterest’s Four-Digit Growth Is Tops Of 2012

The big three sites (Facebook, Twitter, LinkedIn) are about to become the big four. Pinterest is here to stay and was the clear cut winner in Nielsen's 2012 Social Media Report. Pinterest showed the most growth year-over-year for social desktop usage, social web usage and social app usage.

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Pinterest: Website 'Can Help Build Business'

A West Midlands start-up leads the way for businesses trying to take advantage of the social network's 25 million monthly visits.

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Clipboard and Mural.ly Breathe New Life Into Social Bookmarking

People have been trying to make social bookmarking cool for freaking ever. Start-up founders keep thinking they can suddenly awake the universal OCD gene so everyone wants to save and organize Web content. With a few exceptions, say Pinterest and maybe Evernote, nobody ever gets close to mainstream.So as a longtime squinter at Delicious clones, I was surprised this week to see a couple of social bookmarking-type tools that actually seemed quite well-built and distinctive. Will making a product snazzier make it mainstream? Not necessarily. But C

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Everyone Seems To Be Pinning For Pinterest

It’s got the stylings of Martha Stewart, Tory Spelling’s preferred dwellings, the curiosities of our own Katie Couric, and, recently, Reese Witherspoon just could not stop gushing about it.”it's just this incredible place with the most incredible crafty images ever,” Witherspoon beamed on Conan O’Brien’s show.It is the web start-up Pinterest and, simply put, there is a whole lot of interest in the Pinterest.

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AddThis: Pinterest Is Bigger Than Google+ And Tumblr

Pinterest sharing is now greater than Google+ and Tumblr according to new data from social bookmarking service AddThis.The data dovetails with earlier reports that marketers were giving up on Google+ in favor of Pinterest, with its shopping-friendly audience.Sharing to Pinterest is 6% greater than Tumblr and 7% greater than Google +1, AddThis said. The company's data is drawn from 1.3 billion unique users monthly.The service also reported that referral traffic from Pinterest was 30% higher than from Twitter across its 14 million site network in

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Ladies and 'Gentlemint': The online battle for bros

Pinterest was the breakout star of 2011. It changed the way many thought about social media and online behavior. Mashable listed Pinterest's gender breakdown as 68% female in February. As more users join Pinterest that number will likely close. Still, it leaves an obvious opportunity for a number of "man-ups" like Gentlemint, DudePins, Manteresting and Dartitup. Also, theCHIVE mentioned in a previous interview that they will introduce a "game-changer" called Tapiture to their established network. An old question comes to mind when introducing a

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Yahoo launches the first Pinterest-integrated mobile Web browser, Yahoo Axis

After a consistent stream of bad news from Yahoo's executive offices, the fading giant search company has finally launched a big new development that takes on its core business challenge: staying relevant. The company on Thursday launched its own Web browser called Yahoo Axis.Axis is centered around searching, bookmarking, and content syncing across multiple devices. While Yahoo says Axis is both a desktop and mobile browser, it is really just a mobile browser for the iPad and iPhone, and a plug-in for Safari/Chrome/IE/Firefox which amounts to

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Pinterest now supports YouTube and Vimeo videos

As Pinterest continues to grow, they have slowly rolled out features that improve their offering. At the beginning of the year, we made 30 suggestions for Pinterest, one of which was to add better video support for users that want to pin images.Pinterest has supported the pinning of YouTube videos for some time, but today announces support for Vimeo videos, which we supported not only because Vimeo makes up a substantial amount of videos online, but because the video quality is better, thus it is more commonly used for high production videos, w

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Pinterest Now Ranks 3rd, Trailing Twitter And Facebook

That didn’t take long: Pinterest is now comfortably in third place in terms of traffic for social networks, trailing Facebook and Twitter.Experian said Pinterest saw its traffic jump 50 percent in February compared with January, vaulting it past more entrenched social networks such as LinkedIn, Tumblr, and Google Plus.Facebook not only held onto the top spot, but retained dominance in average minutes per month, clocking 405, compared with 89 for Pinterest, according to comScore.

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Social media: Is it too feminine?

Facebook may be on track to break records with its initial public offering, but there's a possible challenge lurking in its databanks: It may not be a guy thing.Sure, plenty of its 850 million users are men who push a "Like" button or search for friends. But women make up 58 percent of all users. They also do most of the status updating and commenting, according to the Pew Research Center, and they're twice as likely to make multiple comments a day.A handful of entrepreneurs are banking on that disparity as they try to create a new kind of soci

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Clipix: A Pinterest alternative

If you like Pinterest, but don't like the public nature of the boards, Clipix may be your answer. The web service combines online bookmarking with file sharing and organization into one tool, just like Pinterest. Unlike the original pinboard-style social networking site, the boards on Clipix are automatically private, meaning that medical website or recipe for stool-softening brownies you "posted" are only visible by you.Clipix lets users "clip" items into existing clipboards. If the item doesn't fit into an existing category, you can customize

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