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So you want to be a social media marketer?

Have you recently clicked or liked a Facebook post because the title is too catchy?Have you posted photos on Instagram using hashtags to win a pair of tickets?Has it ever transpired in your mind to try out the delicious recipes on YouTube?Well, these and more are the workings of a social media marketer.Before we go any further, social media sites are online platforms that allow you to search, create and share information of just about anything under the sun.Now, this new way of consuming and sharing information has made businesses, including pr

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5 exercises to strengthen your social media marketing skills

The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only real way to improve your skill set is to put it to use and gain experience.In the social media marketing world, this is difficult; your campaign is a running experiment, forcing you to adapt on the fly and feel the consequences of the harsh lessons you encounter along the way.In a way, this is like being on a professional sports team and only getting to sharpen your skills during act

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Creating styles, making statements

ALONG with the rise in social media and the need for networking sites, visual bookmarking website Pinterest has been gaining popularity. Late last year it sent out a board called "Pinterest 100 for 2016", a "platform" featuring a collection of trending pins under the "popular" theme focusing on various aspects of life. Interior decor for the homestead was included.

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What the Death of Topsy Tells Us About Today’s Social Web

For several years now, conversation on social media has been locked in mortal battle with campaigning. Spontaneous user-driven conversations are increasingly crowded out by content that companies and organizations have disseminated across the social web by paying for high-quality production, advertising, and promotions.But for a while, one online service seemed to hold conversation and campaigning in balance: Topsy, acquired by Apple in 2013 and shuttered abruptly by the Cupertino behemoth last week.Hasty obituaries for Topsy described it as an

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The 16 most essential social media apps in the world

Thanks to social networking apps, it's never been easier to keep in contact with your friends.Many of the best social networking apps out there have been around for a while, but as smartphones get smarter, so do the apps, and you can now do more than ever.From fan favorites like Instagram and Facebook to newcomers like live-streaming Periscope, there's never been a better time to find a social network that's tailored to your tastes.

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How to make a social media marketing plan for your small business in 6 steps

Wondering where to start with your social media marketing plan for your small business? By now it’s essential to have a strong online presence in order to reach today’s digital consumer. Social media is a great tool for creating awareness of your brand or product, increasing web traffic and sales along with many other benefits. Using social media for small business is a continuous job, and as your business grows so will your online presence. Below is 6 quick tips for creating your social media marketing strategy.

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Improve Your Social Media Marketing

Using social media as part of your marketing arsenal is not just smart; in today’s landscape, it’s necessary.But true, valuable social media marketing takes more than just an established Facebook page or occasional tweet. To see real results, it involves a strategy and tactics. Get more value from your social media efforts—and focus your efforts into more prosperous directions—with the following five tips.

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Business-to-business tips for using social media

Social media isn't the same for everyone. While Facebook, LinkedIn, and Pinterest may work for some companies, they may not prove successful for all audiences. Before you spend your time implementing a social media plan for your B2B, you need to read through the following tips first.Skip the social media platform of the dayIf you want your company to grow and be successful, you have to periodically redefine your targeted market. A proven path that has helped in capturing the attention of consumers are sites such as Twitter, LinkedIn, and Facebo

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Why social media is becoming one of your most strategic business management tools

Over the past five years, social media has evolved from an extension of a company's public relations efforts into a strategic business tool. Today, the savviest companies understand that social is as much about relationship management, product development, risk management, and human resources as it is about marketing.It is at once a powerful source of business intelligence, a tool for building authentic personal connections at massive scale; and a way to improve measurement of marketing and advertising performance. Little wonder that some compa

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Pinterest surpasses 100 million users worldwide

Pinterest said Wednesday that more than 100 million people visit the social bookmarking site, revealing its user numbers publicly for the first time.Analysts, including the Internet analytics company comScore, had estimated that the site had more than 70 million users in April.Launched in 2010, Pinterest allows people to organize, save and share images so they can plan their dream wedding, remodel their homes, try a new recipe or more.

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The Power of Social Media

In an era where technology prevails, social media has become indispensable to marketers and entrepreneurs. Companies are incorporating social media in their marketing strategies usually in the form of online advertisement and promotions on popular platforms such as Facebook, Twitter and more recently Instagram and Snapchat. As our online lives and activities continue to mingle with targeted brand promotions and advert placements on social media, companies and users may expect some benefits in this collaboration.Users may be looking at getting g

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Interesting Social Media Sites Statistics for the Top 10

Social media is that dominating force in the modern world that can change minds, catch more business, increase sales or build and shape a brand or business.Have you fallen prey to spending hours on Facebook, or waking up at midnight to check for Tweets?This is because of the impact social media has on all of us these days. Over the years, social media sites have also proven to be effective platforms for marketing.Below are a few interesting stats for the top 10 popular social media sites.

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Top 100+ Free Social Media Marketing Tools Announced

The votes are in from our readers and these are the top 100+social marketing tools submitted by you!

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StumbleUpon Drives More Traffic Than Reddit: How To Use it Effectively

I know what you're thinking - people still use StumbleUpon? That's what I was thinking too. So I blew the dust off my old account as I tried - and failed - to login. One password reset later, and here I am, looking at the forgotten Stumbles of my past. The last time I used StumbleUpon to seed client content was 2011....As I browse through the links I added so long ago, I can see why I abandoned it as a tactic. While some of my earliest submissions from 2010 saw likes in the hundreds and thousands, most of my more recent submissions received abs

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Facebook And Instagram Driving The Social Media Growth Of Retail Brands

With the rising popularity of social networks around the globe, gone are the days when people relied on a single social networking platform to be active online. Now, as per the analysis by email marketing software provider YesMail, marketers have also started following this suit and begun investing their promotional strategies over multiple social media channels.To reach this analysis, YesMail studied the social media activities of 50 top retail brands from five different retail industries, Beauty, Apparel, Electronics, Big Box Stores and Home

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Social Media for Small Business: 8 Tips for Managing Social Media Marketing

While it should come as no surprise that social media has risen to become a powerful branding tool for small businesses, marketers often wonder if the rewards outweigh the challenges, and if so, how can you maintain your efforts with the limited resources at hand?PR Newswire's Small Business PR Toolkit contributing author, Penny Sansevieri, understands the demands of managing various social media platforms and in her latest post suggest eight ways to manage these online channels in order to ensure they are continuing to benefit your business.

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4 tips to save time on social media during the busy season

We all know that the things you leave to the end of the day are the least likely to get done. However, there are certain tools and strategies that can help you automate your social media, so you can manage your marketing in as little time as possible. Here's how to do it.

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Top 3 Social Media Marketing Trends in 2015

You’ve probably read a lot of lists talking about the social media marketing trends in 2015. This is different from all those lists, as it actually talks about the best marketing approaches in 2015 to successfully target audiences. So without further ado, let’s get started with the top 3 trends in social media marketing in 2015.

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4 Do's and 4 Don'ts for Businesses Using Social Media

As a business owner, you know the importance of social media as a way to make a connection between your business and customers. Whenever potential clients are looking for a new product or service, they generally start their search on social media, not only to learn more about your brand, but also to see what others are saying about a brand or business.While more companies are creating social media strategies in their marketing, not every strategy is effective.

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DIY social media is dangerous marketing practice

Though social media is fast becoming a mature marketing option for South African business, businesses should be wary of diving in head-first without professional assistance.This is according to Clinton Muir, MD of Johannesburg-based digital marketing agency, Black Snow Digital. He adds, "Organisations should embrace social media to engage their market, build their brand and promote their products and services."With social media, businesses of all sizes can enjoy tremendous online exposure and lead generation at a fraction of the cost of traditi


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