What the Death of Topsy Tells Us About Today’s Social Web

hbr.org/2015/12/what-the-death-of-topsy-tells-us-about-toda...
por splatforms el 28-12-2015 21:07

For several years now, conversation on social media has been locked in mortal battle with campaigning. Spontaneous user-driven conversations are increasingly crowded out by content that companies and organizations have disseminated across the social web by paying for high-quality production, advertising, and promotions.But for a while, one online service seemed to hold conversation and campaigning in balance: Topsy, acquired by Apple in 2013 and shuttered abruptly by the Cupertino behemoth last week.Hasty obituaries for Topsy described it as an

sin comentariosen: General Otros negativos: 0 karma: 19Enviar esta noticia a...