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resultados de buscar "tag:twitter"

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Twitter officially kills off favorites and replaces them with likes

Twitter's "favorite" button, the service's primary way for users to signal agreement, acknowledgement, laughter, support, and occasionally (and perversely!) utter hatred, is officially dead. The company said today that it is replacing favorites with "likes," to be represented in its apps and on the web by red heart icons. The changes, which also apply to Twitter-owned Vine, represent the company's latest effort to simplify the user experience as it looks to attract new users. "We want to make Twitter easier and more rewarding to use, and we kno

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How Facebook, Twitter, Instagram, Pinterest, Snapchat & Google Are Integrating Commerce On Their Platforms

2015 so far has been a stellar year for the social networking giants, in terms of releasing action oriented product features. This year social networks from Facebook to Pinterest, Instagram and Twitter, everyone is moving out of the mould of only engagement. Convincing advertisers and users that even commerce can happen on their platform is the new mantra.Listed below are various ways in which popular social networks are enabling commerce on their platforms.

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Twitter users not enamored with favorites moving into timeline feed

Twitter is sparking disgust among some users after the social networking site launched an experiment that broadcasts "favorited" posts much like the site disseminates retweets.The favorites feature, represented by a star icon on tweets, was previously only treated as a bookmarking tool and a means to show approval of a post. Now, for the test subjects, favorited content is shown on their feeds and the experiment has drawn the ire of a lot of Twitter users."I really hate the idea of @Twitter turning "Favorites" into retweets. I favorite stuff I

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3 Keys to Millennial Marketing: Smartphones, Social Media, Hyper-Targeted Content

It's universally acknowledged that millennials (those between the ages of 18 to 36) are the most tech-savvy generation. When marketing to this segment, you need to think about three key elements, according to new research:SmartphonesSocial mediaHyper-targeted contentIn its latest report, Content Finds the Consumer, global consumer experience management company SDL provides an examination of millennial media habits. The results show that close to 70 percent of millennials use two different devices every day. Among them, smartphone usage dominate

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Analytics boost social marketing efforts

With dozens of social marketing venues for its divisions and subdivisions, General Electric still retains central oversight, largely through its use of analytics.As new platforms rise and fall, Paul Marcum, director of global digital marketing and programming at GE, keeps a close watch, game to test-drive their effectiveness. But he's just as willing to move on if the venue doesn't attract the desired audience. For instance, the company let its Foursquare presence go when it realized the platform was not a match for GE's marketing needs.With br

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Pinning The Competition: Pinterest’s Four-Digit Growth Is Tops Of 2012

The big three sites (Facebook, Twitter, LinkedIn) are about to become the big four. Pinterest is here to stay and was the clear cut winner in Nielsen's 2012 Social Media Report. Pinterest showed the most growth year-over-year for social desktop usage, social web usage and social app usage.

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Get Twitter Followers

Want some interesting reading regarding Getting Twitter Followers? Know more information on them in here.

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Twitter Marketing Tips: Use SEO to Boost Your Rankings

Did you know that search engine optimization isn’t limited to websites and web content? Incorporating SEO into your social media accounts — like your business’ Twitter page — is a great way to boost your search engine rankings. When used properly, SEO can help you get more traffic and beat the competition.Check out our easy-to-follow Twitter marketing tips ...

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Slices app shows that not all Twitter innovation is internal

An iPhone and Android app called Slices is the latest attempt at developing a Twitter client that plugs some of the holes in Twitter's official apps.Launched by OneLouder, which also developed the TweetCaster app, Slices claims to be "a better way to discover Twitter" by adding a layer of filtering tools and curation features to the social network.I've been using it today, and some of the features are really welcome, albeit familiar from TweetCaster. For example, the ability to temporarily "zip" specific users, hashtags and keywords to remove t

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10 Ways Social Media Technologies Are Adding Value And Productivity

Social media technologies have touched humanity in a primal way. You only need look at the adoption rates of Facebook and Twitter to realize that the web is indeed connecting human consciousness.At almost no cost we can connect with like minded tribes globally at scale and speed. We can share ideas and knowledge in words, images and with the virtual face to face technologies of online video that transcends time and place.Knowledge transfer is almost instantaneous. It is transforming humanity deeply at the personal and business levels.

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The 5 Ws of Social Media Marketing: Industry Survey & Insights

A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their businesses and reveals that 68 percent plan to increase their use of search engine optimization in the coming year.

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Pinterest Now Ranks 3rd, Trailing Twitter And Facebook

That didn’t take long: Pinterest is now comfortably in third place in terms of traffic for social networks, trailing Facebook and Twitter.Experian said Pinterest saw its traffic jump 50 percent in February compared with January, vaulting it past more entrenched social networks such as LinkedIn, Tumblr, and Google Plus.Facebook not only held onto the top spot, but retained dominance in average minutes per month, clocking 405, compared with 89 for Pinterest, according to comScore.

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Luxury Retailers Still Tweaking Their Twitter Strategies

While many industries have jumped on the social media bandwagon, working to integrate the technology into their digital marketing strategies, the Financial Times reports that some sectors are lagging in adopting the networks, internet and mobile to "build their brand image and increase sales."The newspaper cites a new study from digital innovation think tank L2, which found that the luxury jewelry and watch industries have not been so quick to develop "innovated and well-rounded digital strategies."Part of the reason could be that many of the l

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Twitter to sell users' old tweets to marketers

For years now, companies have been combing through Twitter postings, trying to glean any information that may help them improve their products and services.But with more than 250 million tweets sent every day, it would take an enormous staff to analyze the data.That task gave rise to hundreds of social media-monitoring companies, but they were still limited to the tweets that could be accessed by individual users.Twitter, however, has decided to make it easier for these companies to mine billions of messages for valuable marketing data. The com

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10 Social Networking Tips For CIOs

If you're thinking of bolting your company's social network activities onto your existing IT infrastructure, you're headed for problems. Your company will have a much better chance of success rebuilding your infrastructure around the social network environment.On Wednesday, I spent a day at Salesforce.com's Cloudforce 2011 event in New York City. Now, Salesforce CEO Marc Benioff and company are among the most extreme advocates of rebuilding organizations around the "social enterprise" idea, but I'm not just drinking their Kool-Aid. It's apparen

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Using Social Media to Build Site Authority

The days of traditional website authority building are long gone. So many innovative channels have become available today that on the surface can make th...

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Small business embrace social media

QUEENS Park Cafe is one of those small Ipswich businesses that has always survived without an advertising budget or strategy - well not any more.Social media applications like Facebook and Twitter have opened up a new "world of opportunity" for small operators and Ipswich businesses are leading the way.

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Facebook, Twitter, LinkedIn, Google+ Head Top 10 Social Networks

The social-network market expansion continued at its breakneck pace in 2011, led by Facebook and its massive assemblage of more than 800 million users worldwide. But Facebook isn't for everyone, or at least, it's not for everyone all the time. There are plenty of other information-sharing Websites in the social sea. There is LinkedIn for the business-minded and Google+ for those who grew tired of the current market leader and are looking for an alternative. There is Twitter for those who like to sound off to their friends in short bursts. There

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Shifting From Social Media To Social Business

When someone uses social media platforms for personal use, the focus is simply about updating your followers about what is happening in your life or sharing cool content. For businesses, social media is a much trickier nut to crack. This is why businesses need to change their focus on how they use social media, by adopting the idea of “social business“.David Armano, EVP, Global Innovation & Integration, Edelman Digital, was a speaker at a session titled, “The End of Social Media & The Beginning of Social Business”

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Online news 'more popular than social media'

Reading an online newsfeed is more appealing to tablet users than accessing sites such as Facebook and Twitter.A new study by the Pew Research Centre's Project for Excellence in Journalism found the most popular tablet activities are browsing the internet, checking emails and reading news.Around six in ten tablet users have substituted print versions of newspapers and magazines and TV news for reading the news online.News sharing and bookmarking of articles are popular among tablet users. Some 85 per cent of tablet users speak to other people a

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