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DIY social media is dangerous marketing practice

Though social media is fast becoming a mature marketing option for South African business, businesses should be wary of diving in head-first without professional assistance.This is according to Clinton Muir, MD of Johannesburg-based digital marketing agency, Black Snow Digital. He adds, "Organisations should embrace social media to engage their market, build their brand and promote their products and services."With social media, businesses of all sizes can enjoy tremendous online exposure and lead generation at a fraction of the cost of traditi

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