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Why social media is becoming one of your most strategic business management tools

Over the past five years, social media has evolved from an extension of a company's public relations efforts into a strategic business tool. Today, the savviest companies understand that social is as much about relationship management, product development, risk management, and human resources as it is about marketing.It is at once a powerful source of business intelligence, a tool for building authentic personal connections at massive scale; and a way to improve measurement of marketing and advertising performance. Little wonder that some compa

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