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Oracle to acquire AddThis

Oracle announced on Tuesday it is to acquire web tracking company AddThis for an undisclosed sum.Virginia-based AddThis began life as a social bookmarking startup that allowed website owners to add social media sharing widgets, with users bookmarking their content using third-party services such as Facebook, Twitter, and Pinterest.It expanded its services to provide publishers with information about the types of interest their readers had demonstrated on the other sites they visit.

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