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Pinterest Narrows Ad Focus to Match Users’ Interest

Image bookmarking service Pinterest Inc. is scaling back the breadth of its advertising ambitions, focusing more on attracting dollars from retailers and consumer packaged-goods companies while de-emphasizing other marketing categories.In a September letter to ad buyers reviewed by The Wall Street Journal, the company said it would no longer offer hands-on support, such as consultation from sales executives, to marketers outside the core areas of retail and consumer goods.Such marketers can still buy ads on the site, but only through either a s

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