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Social Media Marketing: 8 tactics to measure and improve Facebook results

Social media marketing is hailed as an inexpensive way to engage an audience – but how many marketers know the amount of revenue they've generated from Facebook? Or how much they've invested in the network?Check out these 8 tactics you can use to measure, improve and justify your Facebook marketing. We've pulled examples from measurement experts, social marketers and industry research to show you how to capture and apply the data sitting at your fingertips.

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