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So you want to be a social media marketer?

Have you recently clicked or liked a Facebook post because the title is too catchy?Have you posted photos on Instagram using hashtags to win a pair of tickets?Has it ever transpired in your mind to try out the delicious recipes on YouTube?Well, these and more are the workings of a social media marketer.Before we go any further, social media sites are online platforms that allow you to search, create and share information of just about anything under the sun.Now, this new way of consuming and sharing information has made businesses, including pr

5 exercises to strengthen your social media marketing skills

The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only real way to improve your skill set is to put it to use and gain experience.In the social media marketing world, this is difficult; your campaign is a running experiment, forcing you to adapt on the fly and feel the consequences of the harsh lessons you encounter along the way.In a way, this is like being on a professional sports team and only getting to sharpen your skills during act

Creating styles, making statements

ALONG with the rise in social media and the need for networking sites, visual bookmarking website Pinterest has been gaining popularity. Late last year it sent out a board called "Pinterest 100 for 2016", a "platform" featuring a collection of trending pins under the "popular" theme focusing on various aspects of life. Interior decor for the homestead was included.

Top social media marketing tools that help SEO efforts and digital presence

The world of social media is fast-paced and intensely competitive, which often makes it difficult for small businesses to navigate it. Since they are based on a small scale, they have limited resources, which are valuable to them and they are not interested in wasting any. The good news is that there are literally thousands of tools you can find today that can help you in using various aspects of social media to your advantage. In this way, you can ensure that large businesses are not moving one step ahead of you, at least not in the social med

Social Media Marketing: Instagram, Pinterest and YouTube Trends to Watch in 2016

After predicting changes for Facebook and Twitter, we’ve decided to combine a few of the visual based social networks together.Looking at Instagram, Pinterest and Youtube, they all seem poised for an important year of growth and change.

What the Death of Topsy Tells Us About Today’s Social Web

For several years now, conversation on social media has been locked in mortal battle with campaigning. Spontaneous user-driven conversations are increasingly crowded out by content that companies and organizations have disseminated across the social web by paying for high-quality production, advertising, and promotions.But for a while, one online service seemed to hold conversation and campaigning in balance: Topsy, acquired by Apple in 2013 and shuttered abruptly by the Cupertino behemoth last week.Hasty obituaries for Topsy described it as an

Pinterest Narrows Ad Focus to Match Users’ Interest

Image bookmarking service Pinterest Inc. is scaling back the breadth of its advertising ambitions, focusing more on attracting dollars from retailers and consumer packaged-goods companies while de-emphasizing other marketing categories.In a September letter to ad buyers reviewed by The Wall Street Journal, the company said it would no longer offer hands-on support, such as consultation from sales executives, to marketers outside the core areas of retail and consumer goods.Such marketers can still buy ads on the site, but only through either a s

The 16 most essential social media apps in the world

Thanks to social networking apps, it's never been easier to keep in contact with your friends.Many of the best social networking apps out there have been around for a while, but as smartphones get smarter, so do the apps, and you can now do more than ever.From fan favorites like Instagram and Facebook to newcomers like live-streaming Periscope, there's never been a better time to find a social network that's tailored to your tastes.

Twitter officially kills off favorites and replaces them with likes

Twitter's "favorite" button, the service's primary way for users to signal agreement, acknowledgement, laughter, support, and occasionally (and perversely!) utter hatred, is officially dead. The company said today that it is replacing favorites with "likes," to be represented in its apps and on the web by red heart icons. The changes, which also apply to Twitter-owned Vine, represent the company's latest effort to simplify the user experience as it looks to attract new users. "We want to make Twitter easier and more rewarding to use, and we kno


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